{"product_id":"maida","title":"Maida","description":"\u003cp class=\"my-0\"\u003eMaida is a finely milled, highly refined wheat flour made from the endosperm of the wheat grain, with the bran and germ removed. It is widely used in Indian cuisine for baking and making products like breads, pastries, cakes, biscuits, naan, bhature, and fast foods because of its soft, powdery texture and ability to produce light, fluffy, and tender baked goods.\u003c\/p\u003e\n\u003cul class=\"marker:text-textOff list-disc\"\u003e\n\u003cli\u003e\n\u003cp class=\"my-0\"\u003e\u003cstrong\u003eRich in Carbohydrates:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContains about 73–77% carbohydrates, providing a quick and accessible source of energy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"my-0\"\u003e\u003cstrong\u003eLow in Protein and Fiber:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTypically contains around 10–12% protein but has very low fiber due to the removal of bran during milling, making it less nutritious compared to whole wheat flour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"my-0\"\u003e\u003cstrong\u003eLow Fat Content:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContains less than 1% fat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"my-0\"\u003e\u003cstrong\u003eFortified Nutrients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIn India, maida is often fortified with nutrients like iron, zinc, vitamin A, folic acid, and B-vitamins to improve its nutritional profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"my-0\"\u003e\u003cstrong\u003eSoft Texture and Neutral Flavor:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIts fine grain and neutral taste make it ideal for producing soft, airy textures and allowing other flavors to shine in recipes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"my-0\"\u003e\u003cstrong\u003eVersatile in Cooking:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUsed for a wide range of products including cakes, pastries, naan, kulcha, kulfi, noodles, and as a thickener for sauces and coatings for fried foods.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-0\"\u003eMaida is less nutritious than whole wheat flour (atta) because it lacks the bran and germ, resulting in lower fiber, vitamins, and minerals. It is recommended to consume maida-based products in moderation as part of a balanced diet.\u003c\/p\u003e","brand":"Baavarchi","offers":[{"title":"500 gm","offer_id":47511529947368,"sku":null,"price":44.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7998\/4104\/files\/9.png?v=1752921590","url":"https:\/\/www.baavarchi.in\/products\/maida","provider":"Baavarchi","version":"1.0","type":"link"}